Alison M. Pringle

Alison further advises companies on sound practices for website promotions, social media influencers, app and website terms and conditions, use of media and AI content, advertising, internet marketing, data usage and policies, and other opportunities.  Her bicoastal IP and commercial litigation practice includes resolving lawsuits and claims brought in California and New York, and covers such areas as:

• Contract disputes and fraud claims
• Trademarks
• Copyrights 
• Social media agreements and practices
• Rights of publicity
• Invasion of privacy
• Defamation
• False advertising
• Unfair competition
• Consumer protection
• Information privacy
• Licensing agreements
• Trade secrets

Trademark, Copyright and Licensing Protection and Defense

Experienced in state and federal courts and all stages of civil litigation, Alison is skilled in handling breach of contract, fraud, licensing, trade secret, and privacy and publicity rights disputes.  Alison also crafts persuasive defenses to claims of trademark and copyright infringement, violations and misuse.  She easily identifies the business impact and organizational exposure when recommending legal solutions to her private clients.  Alison aims to creatively resolve disputes and to tailor litigation to the business’s needs as much as practicable.  She helps these entities approach litigation from an internal business perspective while also providing efficient and effective representation.

Alison is equally skilled in proactive IP enforcement and asset protection.  Alison offers in-depth experience with licensing transactions, monetizing IP holdings, and resolving related litigation.  Skilled counsel is essential to handling complex licensing matters, and Alison is adept at balancing legal risk with business opportunity.  Whether through proactive protection or handling demands and defenses, Alison is committed to helping her clients succeed in the global marketplace.  Formerly, Alison served as in-house counsel for an international media-licensing agency.

An alumna of University of San Diego Law School, Alison studied overseas in London and Milan and taught English in Bangkok before beginning her law practice.